I am Florita Bell Griffin, PhD., Director of Operations and Creative Services at ARC Communications, LLC. and Creator and Executive Producer of the Little Flower® brand.

Functional illiteracy in youth and its link to the economic stability of communities deeply concerns me. As an Urban and Regional Scientist, I am focused on analytical approaches to problems that are specifically urban, rural, and regional in nature. Current investments in literacy modalities are necessary for building a solid and secure future. Twenty-first century technological advances in digital communications present a way forward for individuals, organizations, and communities that want to address literacy issues.

ARC Communications, LLC. began developing The Little Flower Literacy Project in 2013, as a prototype of a literacy rich venture to address the need for improved literacy options for youth audiences.  Little Flower®, which derives its name from the Spanish word – Florita, incorporates six of the top ten literacies in current education.

Little Flower® uses storytelling and components of artistic media as a stimulus for developing literacy and performance skills, while fostering self-esteem, confidence, vision, diversity, and imagination in children from around the world. The various literacies included as part of the Little Flower® brand include: Foundational, Digital, Media, Visual, Game, and Civic & Ethical, delivered using painting, sculpture, film, books, study guides, curriculum, performing arts, photography, music, and games.

“The Little Flower Artist Movie” (short film) is the newest addition to the Little Flower® family of literacy deliverables. The LFA Movie is included in the Green Bay and NYC Animation/Animate 2018 Film Festivals. Also, the LFA Movie was selected by the 2018 & 2019 KIDS FIRST! Film Festival, which is the world’s largest film festival for kids. The KIDS FIRST! Film Festival is a project of the 25-year-old, national nonprofit Coalition for Quality Children’s Media.

In 2016, I was honored to receive the Zora Neale Hurston Award, an annual achievement award administered by the Reference and User Services Association (RUSA), a division of the American Library Association and sponsored by HarperCollins Publisher. The award was given in recognition of outstanding leadership and tireless efforts in promoting literacy and African American literature through the creation of the Little Flower® Literacy Project. My book, The Little Flower Vignettes – Story Behind The Story (2014), shares the non-fictional back-story that inspired the Little Flower® Project. It contains 26 short stories from the first 25 years of my life.

The Little Flower® brand is proactively seeking opportunities to engage in youth literacy initiatives with like-minded organizations, as well as brand licensing.

To see the author’s complete selection of works on Amazon.com, click here!